Sean Mc Ginnis

Business Consultant

How to Get Started in Real Estate Videography

Before starting the videography project, it is best to familiarize yourself with the house in question. It is helpful to have a walk-through of the place, and identify areas that need additional attention. Taking time to conceptualize the outputs of your work will improve the finished product and send a good message to potential buyers.

How to get started

Before you can start working as a real estate videographer, you’ll need to build up a portfolio of your work. This includes showing off your shooting, editing, lighting, and grading skills. You should have a minimum of 3 real estate videos in your reel. These should be professionally produced with professional grade graphics, titles, and music.


Real estate videos can be incredibly effective marketing tools for any real estate agent. Whether you’re filming on a smartphone, an HD camera, or a video camera, making a video about a property can help sell it. You’ll also be able to show off your personality, which will resonate with your target audience.


A real estate video is a great way to attract potential buyers and sell more properties. It’s also a great way to stand out from the competition. With so many users relying on video, real estate videography has never been more important. According to a recent study by the National Association of Realtors’ Research Group, 37% of realtors already use video in their marketing strategies, while another 27% said they plan to use it in the future.

Get educated

Real estate videography is an excellent way to market your real estate business. These videos give prospective customers a comprehensive overview of your agency. They also serve as a great tool for answering common questions customers may have. Moreover, they can help you establish your authority and reputation. You can even include several calls to action, including your agent’s headshot, at the beginning, middle, and end of the video.


Real estate videos can include an introduction video, a testimonial video, a neighborhood tour, and more. These videos can be used in listings and on your website. They can also be used on social media. Regardless of their use, these videos help your business grow and attract new clients.


Real estate videography costs vary, primarily based on camera equipment. This equipment will help you create the highest quality content possible. You can expect to pay $100 to $200 per hour for the services of a professional real estate videographer. The cost of the service will depend on the skill level of the videographer, the number of properties being filmed, and the camera gear.

Get the right equipment

Before getting started with real estate videography, it’s important to get the right equipment. One of the most important pieces of equipment is a gimbal, which allows you to move the camera with smooth, steady motion. These stabilizers have revolutionized low-budget filmmaking and are a must-have tool for any real estate videographer.


Real estate videography also requires a full-frame DSLR camera and motion control equipment. These accessories enable you to take steady panning, swivel, and gliding shots. In addition, a wide-angle lens is essential to create less distorted presentations. A drone can also provide dramatic aerial shots and add to the production value of your video.


Videos for your real estate agency is a vital part of marketing your property. It makes it easier for buyers and investors to navigate through a property and find what they are looking for. It can be an effective way to direct potential investors to your property. But before you get started, you’ll need to get the right equipment to capture all of the best details.


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