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I’ve been holding off on writing anything about online influence or Klout for some time, despite having some pretty strong feelings about both. A few weeks back, I was shooting the breeze with Daniel Newman and he made a comment that I agreed with completely. I’m paraphrasing here, but the crux of the statement was this:

The minute you pay attention to your Klout score is the instant your Klout score stops being accurate.

Not only do I agree with it, I think the principle scales pretty well too. The more someone cares about their Klout score, the less accurate it is.

When Daniel and I got together a week or so ago to hit the little white dimpled ball around a bit, we sat down and chatted a bit about Klout. Here’s the video of that chat:

I have many problems with Klout, and this is actually one of the things that’s pretty far down the list. But, the reality is the more popular Klout bebcomes, the more it matters, the less accurate it becomes because we (consciously or unconsciously) change our behavior to satisfy and influence our score. Ironic isn’t it. The measure of online influence is being gamed by those it professes to measure.

What do you think? Agree or disagree? Further thoughts on Klout or other online influence measurement systems?

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Sean McGinnis

Director, Digital Marketing at Sears Parts Direct
Sean McGinnis is Director, Digital Marketing at Sears Parts Direct. He is also a (digital strategist, blogger, consultant ) and public speaker. You can find Sean on