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I honestly don’t remember when I started following Lisa Petrilli on Twitter, but I can’t remember a time when she was not in my stream. When we met in person this past December at the inaugural #Cocktails4Causes event at the Drake Hotel, I teased her that I felt like a stalker because I follwed her on twitter, got the MENG newsletter which she was involved with, and then bumped into her again as the co-host of #LeadershipChat. Everywhere I wanted to be, she seemed to be there first. Ah, well.

Here’s a short list of reasons why you need to follow Lisa:

  • Tweets the best leadership content
  • Terrific writer – on her blog and on many others as guest author and commenter
  • Very active in the blogging community
  • Connected in ways you simply can’t imagine – she knows EVERYBODY, or so it would seem
  • Embodies the best of the blogging spirit – in the immortal words of Gary V. she gives, gives, gives, gives and gives… and then asks.

I’m grateful to have met Lisa. She’s an integral part of my SoMe life. I’m sincerely looking forward to learning more and more from her example as time goes on and as 312 Digital gets its sea legs. Without further ado, let’s dive right in and let Lisa tell you a about herself in her own words.

Tell us a little about yourself.

I’m inspired by bold ideas and Herculean challenges and love brainstorming with colleagues who are as well.  I’m extremely sentimental, love very dark chocolate and earthy red wine and am currently fascinated by books on ancient cultures and mythology.

Where can we find you online?

You can find me at www.LisaPetrilli.com and on Twitter via @LisaPetrilli.

When and how did you get involved in Twitter?

I started tweeting in January of 2009 for a client, and then created my own personal account in March of that year.

What is your discipline or profession?

As CEO of C-Level Strategies, Inc., I work with clients as an Executive Business and Marketing Strategist, Leadership Consultant and Social Media Concierge.

How did you get into that area of expertise?

I spent 12 years in the corporate world where my experiences included running a $750 million business, negotiating multi-million dollar contracts with pharmaceutical companies and leading critical marketing initiatives.  I also spent a year performing executive leadership training and have spent the last few years working directly with CEOs and CMOs through the CEO Connection and Marketing Executives Networking Group.

What was the best job you’ve ever had (and why)?

My current job – because of the freedom it provides.   A close second would be the time spent early in my career as a Marketing Manager when I was charged with overcoming a threat from Greenpeace.  I wrote about it on my blog, “How Vision Drives $Millions: A Real-World Example.

What one piece of advice would you like to pass on to the next gen that does what you do?

Be true to yourself at every point along the way and you’ll be fulfilled regardless of the role.

If not for your current position, what job would you most like to perform?

U.S. Senator or Political Commentator on TV.  I absolutely love a good debate.

Which Twitter connection would you suggest we follow & why?

Follow everyone using the #LeadershipChat hashtag because it’s a community of smart, experienced and honorable leaders from whom I learn so much every Tuesday evening, and who give their friendship and advice warmly and readily.

Whom do you consider your “on-line hero” and why?

That’s impossible to answer – so many of my on-line colleagues are mythical in their own way.  But I do credit Mack Collier with pushing me over that proverbial line from the place where I was too afraid to put my ideas “out there” through a blog to the place where I was confident and ready to publicly start peeling back the layers and sharing some of my most heart-felt thoughts.

How did you come to live in the Chicago area?

I was recruited by Baxter Healthcare as a Senior at Indiana University and moved here shortly after graduation.

What’s your favorite thing(s) about living in the Chicago area?

The energy and vibrancy of the city, the city lights, and the sense of genuine community in my small-town suburb.

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Sean McGinnis

Director, Digital Marketing at Sears Parts Direct
Sean McGinnis is Director, Digital Marketing at Sears Parts Direct. He is also a (digital strategist, blogger, consultant ) and public speaker. You can find Sean on