Pinterest and the Huge Sucking Sound

Posted by on Feb 2, 2012 in Marketing & Advertising, Social Media, Technology | 62 comments

I’m enjoying Pinterest personally.

And it may, in fact, have some very good potential from a business perspective.


As ever, it kind of depends on the business, and your customers.

As a community or marketers we have moved onto and covered the Pinterest movement with amazing swiftness. Reminds of of the big Quora push of 2010 or how we all moved onto Empire Avenue when everyone woke up and realized Q&A sites had been done before.

Read More

Facebook on Track to Dominate the Semantic Web

Posted by on Jan 20, 2012 in Technology | 6 comments

Facebook is poised to dominate the next iteration of the web (commonly referred to as web 3.0 or the semantic web) in the same way, and for the same reasons that Google dominated web 2.0.

How did we get here?

Web 1.0 was dominated by portals and rudimentary search engines. We intrepid netizens found things on the web as they were actually cataloged by humans. Think about the Open Directory Project as an example, or the basic Yahoo directory. We “drilled in” manually in order to find things. This method of finding content lived alongside the very rudimentary search engines of the day, primarily because the quality of recommendations from those engines was pretty poor and easily manipulated.

Google’s arrival on the scene marked (for me at least) a dramatic shift in what mattered on the web. By relying so heavily on citations and links, Google was able to recommend content that was trusted or viewed as authoritative by others on the web, increasing reliability of search results. Obviously, this makes it easier to find what we are looking for (to a point) when compared to what came before.

Read More