Let’s Work Together In 2013!

Posted by on Jan 1, 2013 in Business & Leadership, Career & Networking, Content Creation, Marketing & Advertising, SEO & PPC, Social Media, Speaking, Usability & Conversion | 18 comments

As I reflect back on 2012, it was an awesome year; a year filled with a lot of learning and growth. I deepened friendships and relationships, built new relationships that changed my life in myriad ways and took on massive professional challenges. It’s a year I never want to forget. In fact, I want to build on the many successes I’ve had during the year.

That’s why I’m kicking off 2013 unemployed.

Big Changes in 2013

That’s right, I’m entering 2013 with no full time employment.

My contract with my former employer ended on December 31, 2012 and we will not be renewing into 2013.

Despite this fact (or maybe because of it) I’m more excited about 2013 than I have been about any year in recent memory. Not since I began law school in 1990 have I faced this much change in one year – and this coming from a guy who has relocated three times over the years for exciting job opportunities.

I’ve already made a group of people aware of my plans for 2013 via emails and phone calls – and those efforts have been rewarded with an amazing number of potential projects and assignments (the one lesson I learned in 2012 is you never know what’s possible until you ask your connections for their help). I’m writing this blog post in an effort to cast as wide a net as possible by letting you know of my plans and to see if there’s a way we might work together in 2013.

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Two marketing mistakes to avoid (from yesterday’s mail) and how to fix them

Posted by on Apr 13, 2012 in Marketing & Advertising | 5 comments

I got hit over the head with two terrible pieces of marketing today, and I just had to share them both as a way to highlight what NOT to do. The first was an e-mail from my local Nissan dealer and the second was a sales letter from a local Allstate Insurance agent. There are some solid marketing lessons to be learned by taking a look at these two campaigns.

Let’s dive in.

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Pinterest and the Huge Sucking Sound

Posted by on Feb 2, 2012 in Marketing & Advertising, Social Media, Technology | 62 comments

I’m enjoying Pinterest personally.

And it may, in fact, have some very good potential from a business perspective.

Maybe.

As ever, it kind of depends on the business, and your customers.

As a community or marketers we have moved onto and covered the Pinterest movement with amazing swiftness. Reminds of of the big Quora push of 2010 or how we all moved onto Empire Avenue when everyone woke up and realized Q&A sites had been done before.

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The Power of Repetition

Posted by on Feb 2, 2011 in Marketing & Advertising | 4 comments

I want to share a story with you.

I was born in Pittsburgh but grew up in Chicago. After flitting about the country throughout most of my 20s and 30s, I had an opportunity to move back to Pittsburgh to take a promotion for work. Our sales force was expanding and I took over a newly created sales team that covered the PA and upstate NY region.

We were living in a beautiful suburb of Pittsburgh called Cranberry Township – gave me perfect access to freeways going north and south and the PA turnpike going east and west – so I can easily get where I need to go. Just me, my wife and our two sons Connor & Owen.

The facts of the following story are true. I remember them so clearly for reasons that will soon become abundantly clear (I hope).

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Lies, Childhood Vacations & Marketing Data

Posted by on Dec 15, 2010 in Marketing & Advertising | 1 comment

I grew up in the far western suburbs of Chicago; so far west that when I would meet people from somewhere other than Chicago I would describe my home town as “the last ditch of civilization between Chicago and Des Moines – west of me it’s nothing but cornfields.”

I suspect my family was similar to many middle class families of the 70’s and 80’s. We weren’t big on summer vacations. We didn’t own a vacation home or migrate to the same summer spot like a small gaggle of monarch butterflies. Still, there were occasions when we would take a long weekend or a week off and relax. My childhood vacation memories (with the lone exception of a trip to Disney World) were of driving north into Wisconsin.  We had two favorite vacation spots as a family. We’d take a short drive to Lake Geneva or take a longer drive way up north to Sturgeon Bay.

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