The SEO Secret Weapon Nobody Wants You to Know About

Posted by on Feb 8, 2012 in SEO & PPC | 18 comments

Your brain is the only secret weapon you need.

If you think otherwise, wake up.

My only advice beyond using your brain is to stop thinking like a spammer and start thinking like a search engine.

Changing that point of view opens up a whole host of possibilities beyond what you have been taught and beyond what you think you know. It also helps you stay ahead of the competition instead of playing catch-up.

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Pinterest and the Huge Sucking Sound

Posted by on Feb 2, 2012 in Marketing & Advertising, Social Media, Technology | 62 comments

I’m enjoying Pinterest personally.

And it may, in fact, have some very good potential from a business perspective.

Maybe.

As ever, it kind of depends on the business, and your customers.

As a community or marketers we have moved onto and covered the Pinterest movement with amazing swiftness. Reminds of of the big Quora push of 2010 or how we all moved onto Empire Avenue when everyone woke up and realized Q&A sites had been done before.

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Facebook on Track to Dominate the Semantic Web

Posted by on Jan 20, 2012 in Technology | 6 comments

Facebook is poised to dominate the next iteration of the web (commonly referred to as web 3.0 or the semantic web) in the same way, and for the same reasons that Google dominated web 2.0.

How did we get here?

Web 1.0 was dominated by portals and rudimentary search engines. We intrepid netizens found things on the web as they were actually cataloged by humans. Think about the Open Directory Project as an example, or the basic Yahoo directory. We “drilled in” manually in order to find things. This method of finding content lived alongside the very rudimentary search engines of the day, primarily because the quality of recommendations from those engines was pretty poor and easily manipulated.

Google’s arrival on the scene marked (for me at least) a dramatic shift in what mattered on the web. By relying so heavily on citations and links, Google was able to recommend content that was trusted or viewed as authoritative by others on the web, increasing reliability of search results. Obviously, this makes it easier to find what we are looking for (to a point) when compared to what came before.

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2012 Themes – Writing | Speaking | Unfiltered

Posted by on Jan 2, 2012 in Business & Leadership | 13 comments

A little over a year ago I finally got off my ass and started a blog. This blog.

In January last year, I stumbled across a post from my dear friend Margie Clayman where she set forth her focus areas for 2011. Apparently, Chris Brogan began this trend a few years ago, and it resonated with me.

One of the things I’ve learned from my nearly 20 years of corporate experience is it is VERY hard to get anything done when you are not focused. Focus, focus, focus; Then focus some more.  Even three things seems like it might be a lot of things to focus on to me, but since it’s a focus area over an entire year, I’m willing to go with it.

In 2011, my themes for the year were mentor, inspire and balance. I feel like I did a decent job of expanding my capabilities in those three areas (or at least I like to think I did, anyway). Reflecting on 2011, the year seemed to contain an abundance of all three of those things.

I’ve been thinking about my themes for 2012 and have settled on writing, speaking and unfiltered.

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